There are many techniques that can be used for storytelling. You should:

• Contextualize: Very concisely you need to provide the exact background of the story so that the audience can immediately identify with the situation and the main character
• Empathize: Tell the story as though you feel for your character’s suffering, whether that is pain, harm, annoyance or even inconvenience.
• Conversationalize: Keep your words and story conversational. Create a sense of intimacy so that it feels like you are sharing an experience rather than lecturing the audience.
• Describe: While you don’t need a full description, choose your words carefully to enable you to provide the most accurate picture possible.
• Keep it real: Do not exaggerate your problem, but use details to show just how problematic the issue is.
• Contrast: you need to contrast the character’s honest but vain efforts and the problem’s persistence and seriousness.

  There are other tips for designing a story:

• Keep your story to no more than 200 words (or 1/3 of our pitch time)
• Have a clear ending for your character’s experience
• Use your words carefully to illustrate the exact emotion your character felt in the experience
• Build tension – contrast your character’s state of comfort and anxiety
• Alternate between the character’s activity and feeling during your narration – remember you are trying to draw the audience’s sympathy and empathy, not simply narrate a tale
• Show what is at stake – what are the consequences of not solving the problem? The story should be an illustration of the consequence
• End with a bridge to the solution; do not end the story abruptly