EAC Workshop on Corporate Presentation Skills for the CUHK Business School

On 13 March 2026, Mr Ivan Yung and Dr. Alina Wan held a workshop focused on delivering clear, persuasive, and professional corporate presentations. Corporate Projects with Foodpanda, Kimberly-Clark, and Manulife were undertaken by the students as part of the IBBA3032 Corporate Project course. They explored the unique challenges of corporate presentations, particularly the need to understand stakeholders and align content with business goals. They conducted audience analysis and learned how to enhance engagement through storytelling and meaningful connections. The workshop also emphasized strong structure, including crafting SMART goals, effective openings and closings, and clear calls to action. Students reviewed best practices for creating impactful visuals and learned how to handle Q&A sessions professionally and confidently. The workshop equipped students with practical strategies to improve clarity, engagement, and professionalism in business presentations. Overall, students’ feedback on the workshop experience was positive.